International Women's Day 2019

The future is exciting. Let's build a gender-balanced world. 

Everyone has a part to play - all the time, everywhere. 

From grassroots activism to worldwide action, we are entering an exciting period of history where the world expects balance. We notice its absence and celebrate its presence. 

Balance drives a better working world. Let's all help create a #BalanceforBetter. 

 

The 2019 #BalanceforBetter campaign runs all year long. It doesn't end on International Women's Day. 

The campaign theme provides a unified direction to guide and galvanize continuous collective action, with #BalanceforBetter activity reinforced and amplified all year. 

 

Balance is not a women's issue, it's a business issue. The race is on for the gender-balanced boardroom, a gender-balanced government, gender-balanced media coverage, a gender-balance of employees, more gender-balance in wealth, gender-balanced sports coverage ... 

Gender balance is essential for economies and communities to thrive. 

 

Collectively we can all play a part. Collective action and shared responsibility for driving a gender-balanced world is key. International Women's Day is a global day celebrating the social, economic, cultural and political achievements of women - while also marking a call to action for accelerating gender balance. 

The first International Women's Day occurred in 1911, supported by over one million people. Today, IWD belongs to all groups collectively everywhere. IWD is not country, group or organization specific. 

Gloria Steinem, world-renowned feminist, journalist and activist once explained "The story of women's struggle for equality belongs to no single feminist nor to any one organisation but to the collective efforts of all who care about human rights." 

 

So put your hands out and STRIKE THE #BalanceforBetter POSE and make International Women's Day YOUR day - and do what you can to truly make a positive difference for women everywhere. Post your pose on our social media feed for all to see here is the link https://www.facebook.com/rubyandtheangel/ 

 

Any purchases between Wednesday 6th March and Friday 8th March, instore on online we will give you 20% off. Enter WOMAN online to apply the discount. 

 

Post your #IWD2019 message on social media with your "hands out" balance pose for a strong call-to-action for others to also help forge a #BalanceforBetter.